On the afternoon of March 21, under the guidance of the Ministry of Commerce, 2013 Retail Chain Pharmacy Brand Development Forum was held in Shanghai International Exhibition Center, sponsored by China Association of Pharmaceutical Commerce and Chain Pharmacy Branch of China Association of Pharmaceutical Commerce and supported by For Me Pharmacy. A large number of well-known drug retail chain enterprises nationwide got together for the event, having in-depth discussion and communication on brand building and way of operation of retail chain pharmacy.

At the meeting, Wu Yijian, GM of For Me Pharmacy delivered keynote speech of “The Transition of For Me to be A Healthy Life Pharmacy”. He expressed the logic of the transition of For Me to be a healthy life pharmacy through giving the analysis of the new environment and challenges facing retail pharmacy and introduced transition practices in professional image of pharmacy, professional display, store image, diversified portfolios and consumer cultivation.

He noted in the report that built upon the inverted logic of customer satisfaction, For Me provided the complete marketing design and control. It created value through professional service to build an image of healthy life brand and attracted customer base through convenient service to build an image with diversified portfolios. It was learned that For Me Pharmacy has achieved initial success in the transition project. So far, it has had 35 direct-sale stores that completed transition & transformation and initially built customer perception of “image, commodity and service presentation of being both professional and convenient”. In the next phase, For Me will accelerate the project through limited resources sharing, modern interactive marketing and “heavy and earth” integration so as to enhance the quality of the goods and marketing and service capabilities, seek for an unique business model and increase its profitability.

The practice of For Me Pharmacy for transition received much attention of other participants present at the meeting. On March 22, Fu Mingzhong, Executive Director of China Association of Pharmaceutical Commerce and Wu Bin, Standing Vice Director and other officials visited Xikang Road Store of For Me Pharmacy for on-site investigation. Shen Chaowei, Chairman of For Me Pharmacy and GM Wu Yijian accompanies them and introduced the progress of the transition project and the implementation. The leaders recognized the transformed store that has clear-cut functional division, diversified commodities and professional display as well as special pharmacist advisory counter and gave praise to For Me Pharmacy for its creativity and head-start spirit.